One of my favorite beverages in the morning is orange juice and a favorite brand of mine is Tropicana since it is one of the few that is not from concentrate and reasonably priced. Recently the bottle has had an overhaul. They recently came out with a new cap and bottle shape that is much better for pouring. The reason for this blog post however is to discuss the newest graphic design choices.
In all fairness, there is a slight difference, one of the bottles is some pulp and another is no pulp with calcium, however this blog and concepts are not really about that.
Compare these two orange juice bottles. Which is more appealing? Which is newer? Which of them most sends the message that it is a bottle of some great orange juice?
 |
 |
Believe it or not, the one on the left is the newer version! I believe this is a backward step. In fact when I first saw this bottle, my impression was Continue reading