Branding: Choosing a Name – Name Types

This post is part 1 of a 4 part series.

After you have a business concept, one of the first things you need to do is come up with a business name. This task can be often be daunting and confusing of how to name your business.

It could be possible I may be re-inventing the wheel here, but after some thought about the topic, I believe there are 7 Major Categories of names, they are Personal Names, Partnership Names, Last Names, Unique Names, Industry Names, Hybrid Names and Acronyms.

Each of these have advantages and disadvantages. Continue reading

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